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Japan IP Demand Insights

High CoverageUpdated June 6, 2026East Asia β†’

Japan is the origin market for the vast majority of tracked IPs and the epicenter of the anime, manga, and character goods industries. Domestic consumption patterns differ significantly from international markets : seasonal anime, light novels, and gacha gaming drive engagement. Japan's IP economy is estimated at over Β₯15 trillion annually, making it the world's most IP-dense market per capita.

Origin market, Β₯15T+ annual IP economy

Top 20 IPs in Japan

#IPScoreCategorySources
1Monster323anime
Google Trends
2Overlord289anime
Google Trends
3Solo Leveling268anime
Google Trends
4ONE PIECE264anime
Google Trends
5Tokyo Ghoul248anime
Google Trends
6BLUE LOCK240anime
Google Trends
7Attack on Titan238anime
Google Trends
8Naruto226anime
Google Trends
9League of Legends219game
Google Trends
10Code Geass: Lelouch of the Rebellion R2200anime
Google Trends
11JUJUTSU KAISEN Season 3: The Culling Game Part 1200anime
Google Trends
12Gintama199anime
Google Trends
13Dragon Ball196mixed
Google Trends
14Stitch187character
Google Trends
15Cowboy Bebop172anime
Google Trends
16Frieren: Beyond Journey’s End143anime
Google Trends
17PSYCHO-PASS100anime
Google Trends
18Parasyte -the maxim-100anime
Google Trends
19Re:ZERO -Starting Life in Another World-100anime
Google Trends
20JoJo's Bizarre Adventure: Stardust Crusaders100anime
Google Trends

Category Breakdown

anime30

Top: Monster (323)

mixed3

Top: Dragon Ball (196)

game2

Top: League of Legends (219)

character1

Top: Stitch (187)

Key Observations

  • β€’Japan has 36 IPs with measurable demand signals across 1 data sources.
  • β€’Monster leads demand in Japan with an aggregate score of 323, sourced from Google Trends.
  • β€’Anime IPs dominate the top 20, accounting for 30 of 20 tracked titles.
  • β€’Within the East Asia region (5 countries), Japan contributes signals across 36 IPs.

Regional Context

See how Japan compares within East Asia (5 countries).

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Data from 6 sources across 86 normalized CVS markets. CVS scores are recomputed daily at 11:00 UTC, franchise snapshots are generated daily at 12:00 UTC, and rankings reflect demand signals, not revenue. Full methodology. CC BY 4.0.