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Methodology

How IP Ranking measures and scores entertainment IPs.

Two Scoring Models

IP Ranking uses two complementary scoring models. They measure different things and will often produce different numbers for the same IP. This is by design — each serves a distinct purpose.

Leaderboard

Trend Score

Reflects how strongly an IP is trending right now based on signals from our tracked community and streaming sources.

Basis: Current-week ranking signals aggregated across sources.

Range: 0–100

Updates: Weekly.

Best for: Seeing what's hot this week.

Detail Page

Character Valuation Score (CVS)

A broader composite score that measures an IP's overall market presence across multiple dimensions.

Basis: Weighted composite of four factors:

  • Social Buzz — search interest across tracked countries (major input)
  • Search Demand — video and search platform presence (supporting input)
  • Global Reach — number of countries with measurable data (supporting input)
  • Source Coverage — breadth of data sources reporting this IP (supporting input)

Range: 0–100, normalized across sources.

Best for: Evaluating an IP's global footprint and licensing potential.

Why the Scores Differ

An IP can rank #1 on the leaderboard (high Trend Score) but have a moderate CVS, or vice versa. This happens because the two scores measure fundamentally different things:

DimensionTrend ScoreCVS
Community signalsMajor inputIndirect
Video platform presenceMajor inputSupporting input
Search interestNot usedMajor input
Streaming presenceNot usedSupporting input
Geographic reachNot usedSupporting input
Source diversityNot usedSupporting input

For example, an anime trending heavily on community platforms will have a high Trend Score. But if it has limited search interest and appears in only a few countries, its CVS will be lower because CVS rewards broad, multi-market presence.

Signal Breakdown

Each IP detail page includes a Signal Breakdown showing independent inputs that contribute to its visibility. These signals are measured on a 0–100 scale, normalized across sources, and refined over time as more data is collected.

Social Buzz

Community discussion volume and engagement from social platforms. Measured at the franchise level.

Search Demand

Search interest from global search trend data. Measured at the title level across tracked countries.

Global Reach

Number of countries with measurable demand for this IP. Broader reach indicates stronger cross-market appeal.

Data Freshness

Both scores are computed from the latest available data. Update frequencies vary by source. The “Data as of” date in the header reflects the most recent data pipeline run.

“No Data” IPs

IPs showing “No data” on the leaderboard have been indexed in our catalog but do not yet have enough source observations to compute a Trend Score. As data pipelines collect more observations, scores will appear automatically.

Our scoring models are continuously refined as we add new data sources and improve normalization. Exact weights and thresholds are proprietary and subject to change. Questions? Contact us.