Malaysia
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Malaysia IP Demand Insights

High CoverageUpdated June 6, 2026Southeast Asia

Malaysia has a vibrant anime and manga culture with strong convention attendance. The multilingual market (Malay/English/Chinese) creates diverse consumption patterns, and Kuala Lumpur hosts major anime events.

Top 20 IPs in Malaysia

#IPScoreCategorySources
1DIGIMON BEATBREAK157anime
Google Trends
2Chainsaw Man97anime
Google Trends
3ONE PIECE95anime
Google Trends
4Getter Robo83anime
Google Trends
5SPY x FAMILY77anime
Google Trends
6Crayon Shin-chan71anime
Google Trends
7Umamusume: Pretty Derby68anime
Google Trends
8Monster64anime
Google Trends
9Genshin Impact62game
Google Trends
10Street Fighter58game
Google Trends
11Gintama58anime
Google Trends
12Mobile Suit Gundam58anime
Google Trends
13Lycoris Recoil56anime
Google Trends
14Cardcaptor Sakura56anime
Google Trends
15Hirono53character
Google Trends
16Oshi No Ko53anime
Google Trends
17Overlord49anime
Google Trends
18Skullpanda47character
Google Trends
19Resident Evil47game
Google Trends
20Kuromi45character
Google Trends

Category Breakdown

anime28

Top: DIGIMON BEATBREAK (157)

game9

Top: Genshin Impact (62)

character7

Top: Hirono (53)

mixed1

Top: Pokemon (35)

Key Observations

  • Malaysia has 45 IPs with measurable demand signals across 1 data sources.
  • DIGIMON BEATBREAK leads demand in Malaysia with an aggregate score of 157, sourced from Google Trends.
  • Anime IPs dominate the top 20, accounting for 28 of 20 tracked titles.
  • Within the Southeast Asia region (9 countries), Malaysia contributes signals across 45 IPs.

Regional Context

See how Malaysia compares within Southeast Asia (9 countries).

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Data from 6 sources across 86 normalized CVS markets. CVS scores are recomputed daily at 11:00 UTC, franchise snapshots are generated daily at 12:00 UTC, and rankings reflect demand signals, not revenue. Full methodology. CC BY 4.0.