Thailand IP Demand Insights
This page summarizes source-specific country ranking rows. Source counts describe observed categories on this request path and may differ from country snapshot freshness.
Local Signal Total is an additive country-specific source total from available Google Trends, Netflix, and legacy source rows. It is not a 0-100 CVS score. A multi-source row can exceed 100, while a thin or single-source country's leader can be below 100.
Thailand is a key Southeast Asian market for Japanese IP with strong anime and manga penetration. Thai fans have a particular affinity for romantic and slice-of-life genres alongside mainstream shลnen titles. The cosplay scene is notably developed in the region.
Strong slice-of-life and romance genre market
Top 20 IPs in Thailand
| # | IP | Local Signal Total | Category | Sources |
|---|---|---|---|---|
| 1 | Bakemonogatari | 100 | anime | Google Trends |
| 2 | Code Geass: Lelouch of the Rebellion | 100 | anime | Google Trends |
| 3 | Getter Robo | 100 | anime | Google Trends |
| 4 | Honkai Star Rail | 100 | game | Google Trends |
| 5 | Kuroko's Basketball | 100 | anime | Google Trends |
| 6 | Mobile Suit Gundam | 100 | anime | Google Trends |
| 7 | Oshi No Ko | 100 | anime | Google Trends |
| 8 | Overlord | 100 | anime | Google Trends |
| 9 | Shangri-La Frontier | 100 | anime | Google Trends |
| 10 | Uma Musume Pretty Derby | 100 | game | Google Trends |
| 11 | Lycoris Recoil | 92 | anime | Google Trends |
| 12 | Genshin Impact | 85 | game | Google Trends |
| 13 | DIGIMON BEATBREAK | 81 | anime | Google Trends |
| 14 | Umamusume: Pretty Derby | 81 | anime | Google Trends |
| 15 | Macross Frontier | 80 | anime | Google Trends |
| 16 | ONE PIECE | 80 | anime | Google TrendsNetflix |
| 17 | Gintama | 77 | anime | Google Trends |
| 18 | My Hero Academia | 74 | anime | Google Trends |
| 19 | Steins;Gate | 72 | anime | Google Trends |
| 20 | Fate/Grand Order | 66 | anime | Google Trends |
Category Breakdown
Top local signal total: Bakemonogatari (100)
Top local signal total: Honkai Star Rail (100)
Top local signal total: My Melody (29)
Top local signal total: Spider-Man (17)
Top local signal total: Pokemon (27)
Key Observations
- โขThailand has 117 IPs in the current ranking view with measurable demand signals across 2 observed source categories.
- โขBakemonogatari leads this source-specific ranking in Thailand with a local signal total of 100, sourced from Google Trends.
- โขAnime IPs dominate the top 20, accounting for 17 of 20 tracked titles.
- โขWithin the Southeast Asia region (9 countries), Thailand contributes signals across 117 IPs.
- โขNetflix rows include 1 observed titles, led by ONE PIECE at rank #9.
Regional Context
See how Thailand compares within Southeast Asia (9 countries).
Data model supports 6 source categories across 86 markets; observed categories and freshness vary by country and request path. Local Signal Total is source-specific and not CVS. CVS scores are recomputed daily at 11:00 UTC, franchise snapshots are generated daily at 12:00 UTC, and rankings reflect demand signals, not revenue. Full methodology. CC BY 4.0.