โ Thailand
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Thailand IP Demand Insights
Thailand is a key Southeast Asian market for Japanese IP with strong anime and manga penetration. Thai fans have a particular affinity for romantic and slice-of-life genres alongside mainstream shลnen titles. The cosplay scene is among the most developed in the region.
Strong slice-of-life and romance genre market
Top 20 IPs in Thailand
| # | IP | Score | Category | Sources |
|---|---|---|---|---|
| 1 | DIGIMON BEATBREAK | 181 | anime | Google Trends |
| 2 | My Hero Academia | 154 | anime | Google Trends |
| 3 | ONE PIECE | 142 | anime | Google TrendsNetflix |
| 4 | Chainsaw Man | 127 | anime | Google Trends |
| 5 | Gurren Lagann | 123 | anime | Google Trends |
| 6 | SPY x FAMILY | 112 | anime | Google Trends |
| 7 | Attack on Titan | 108 | anime | Google Trends |
| 8 | Bakemonogatari | 100 | anime | Google Trends |
| 9 | Oshi No Ko | 100 | anime | Google Trends |
| 10 | Code Geass: Lelouch of the Rebellion | 100 | anime | Google Trends |
| 11 | Kuroko's Basketball | 100 | anime | Google Trends |
| 12 | Getter Robo | 100 | anime | Google Trends |
| 13 | Shangri-La Frontier | 100 | anime | Google Trends |
| 14 | Overlord | 100 | anime | Google Trends |
| 15 | Uma Musume Pretty Derby | 100 | gaming | Google Trends |
| 16 | Honkai Star Rail | 100 | gaming | Google Trends |
| 17 | Mobile Suit Gundam | 100 | anime | Google Trends |
| 18 | Lycoris Recoil | 92 | anime | Google Trends |
| 19 | Genshin Impact | 85 | gaming | Google Trends |
| 20 | Umamusume: Pretty Derby | 81 | anime | Google Trends |
Category Breakdown
anime31
Top: DIGIMON BEATBREAK (181)
gaming9
Top: Uma Musume Pretty Derby (100)
Key Observations
- โขThailand has 40 IPs with measurable demand signals across 2 data sources.
- โขDIGIMON BEATBREAK leads demand in Thailand with an aggregate score of 181, sourced from Google Trends.
- โขAnime IPs dominate the top 20, accounting for 31 of 20 tracked titles.
- โขWithin the Southeast Asia region (9 countries), Thailand contributes signals across 40 IPs.
- โขNetflix charts show 1 active titles, led by Daemons of the Shadow Realm at rank #7.
Regional Context
See how Thailand compares within Southeast Asia (9 countries).
Data from 6 sources across 86 countries. Updated weekly. Rankings reflect demand signals, not revenue. Full methodology. CC BY 4.0.