Southeast Asia IP Demand
Regional analysis of 25 currently observed IPs across 9 countries · all-time observed: 131 · population evidence collected through 2026-08-30
9
Countries
25
Currently Observed
131
All-Time Observed
Genshin Impact
Top IP
B2B market-use path
Compare IP candidates across Southeast Asia
For brands, agencies, licensors, licensing and merchandising teams, and entertainment strategy teams comparing markets before choosing where to investigate IP collaborations.
- Compare country-level signal patterns inside the region.
- Shortlist IPs for local partner, retail, campaign, or licensing review.
- Request a country/IP demand brief before commercial outreach.
Local Signal Totals are local, source-specific signals. They are not CVS, not market size, not audience size, not revenue, not sales, and not globally comparable demand.
Country context is the entry point; comparison uses visible CVS components.
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Answer and citation guide
How to use Southeast Asia regional signals
- Measures
- Region-local IP signal totals across 9 tracked countries, built from the same bounded country-ranking semantics used by country pages.
- B2B use
- Use this page to compare markets inside the region, shortlist IP/country combinations, and decide what needs a country-specific brief.
- Does not prove
- It does not prove regional market size, audience size, revenue, sales, market share, licensing value, ROI, or globally comparable demand.
Caveats and next steps
- Regional totals are local additive source-signal views after per-country bounding; they are not 0-100 CVS scores.
- Country coverage and source freshness can differ inside the region, so weak evidence should be treated as a caveat.
- Use this as a prioritization input before buyer, rights, legal, and commercial diligence.
Top 20 IPs in Southeast Asia
Local Signal Total is a region-local additive view built from the same bounded country-ranking semantics used by country pages. It is not a 0-100 CVS score and is not globally comparable.
| # | IP | Local Signal Total | Category | Countries |
|---|---|---|---|---|
| 1 | Genshin Impact | 283 | game | 4 |
| 2 | ONE PIECE | 266 | anime | 6 |
| 3 | Attack on Titan | 239 | anime | 3 |
| 4 | Naruto | 225 | anime | 4 |
| 5 | Minecraft | 199 | game | 4 |
| 6 | Horimiya | 176 | anime | 4 |
| 7 | Spider-Man | 171 | western | 3 |
| 8 | SPY x FAMILY | 171 | anime | 3 |
| 9 | DIGIMON BEATBREAK | 150 | anime | 2 |
| 10 | Roblox | 144 | game | 4 |
| 11 | Chainsaw Man | 140 | anime | 3 |
| 12 | Tokyo Ghoul | 135 | anime | 2 |
| 13 | BLUE LOCK | 130 | anime | 2 |
| 14 | Crybaby | 128 | character | 3 |
| 15 | Hirono | 125 | character | 4 |
| 16 | Solo Leveling | 115 | anime | 2 |
| 17 | Crayon Shin-chan | 113 | anime | 2 |
| 18 | WIND BREAKER Season 2 | 100 | anime | 1 |
| 19 | DAN DA DAN | 95 | anime | 2 |
| 20 | ERASED | 92 | anime | 2 |
Country Comparison
Top Local Signal Total uses the same bounded country-ranking helper as the country pages. Values are source-specific local signals, not CVS.
Category Breakdown (Top 20)
14
anime
3
game
2
character
1
western
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Explore Other Regions
Region pages show local additive source-signal totals from bounded country-ranking rows. These regional totals are not CVS and are not audience, revenue, market share, or globally comparable demand. CVS scores are recomputed daily at 11:00 UTC, franchise snapshots are generated daily at 12:00 UTC, and rankings reflect aggregated demand signals, not revenue. Full methodology. Data published under CC BY 4.0.