Thailand
The current population uses flow-eligible observations under v1.2. Population evidence collected through 2026-07-26. All-time rows are labeled separately and may include paused or stale sources.
CVS refreshes daily when eligible evidence is available; country source freshness varies by provider and is shown by the current/all-time observation dates on this page.
Country Snapshot (latest available)
Thailand has observed source rows for 3 archived Netflix Top 10 rows (source status varies; led by Daemons of the Shadow Realm at Netflix rank #7), 331 Google Trends observed rows, 22 gaming IPs in the current ranking view, 18 character IPs in the current ranking view.
Rows are ordered by country momentum from the same observed Google Trends window calculation used below. Source evidence chips show provider-specific readings only; they are not summed into a standalone score, not CVS, and not globally comparable demand.
Country trend window
What is rising in Thailand
Observed country-level Google Trends rows are compared inside the selected window ending at the latest available observation. This is a directional signal, not market share, audience size, revenue, sales, or licensing advice.
Window: 7D / 30D / 90D compare real observed country points so you can separate a short spike from broader momentum.
Same observed data: 30D matches 7D; 90D matches 7D. Disabled until wider-window observations exist.
- 01
Monster2 real observed points; no smoothing or fabricated history.
+5.8% / 7D
69.0 to 73.0 (+4.0)
- 02
Elden Ring2 real observed points; no smoothing or fabricated history.
+3.0% / 7D
66.0 to 68.0 (+2.0)
- 03
Bleach2 real observed points; no smoothing or fabricated history.
+2.9% / 7D
34.0 to 35.0 (+1.0)
- 04
BLUE LOCK2 real observed points; no smoothing or fabricated history.
+1.8% / 7D
57.0 to 58.0 (+1.0)
- 05
Dragon Ball2 real observed points; no smoothing or fabricated history.
+1.4% / 7D
74.0 to 75.0 (+1.0)
- 06
Naruto2 real observed points; no smoothing or fabricated history.
0.0% / 7D
75.0 to 75.0 (0.0)
Need this for a market, campaign, or shortlist? Turn the observed trend into a structured brief request.
Request a country/IP briefCultural Context
Thailand is a key Southeast Asian market for Japanese IP with strong anime and manga penetration. Thai fans have a particular affinity for romantic and slice-of-life genres alongside mainstream shōnen titles. The cosplay scene is notably developed in the region.
Strong slice-of-life and romance genre market
Answer and citation guide
How to use Thailand country signals
- Measures
- Country-local IP momentum for Thailand, based on current eligible source rows where enough observed history is available. Source chips show provider evidence, not a summed score.
- B2B use
- Use this page to compare local IP candidates, check source/freshness context, and frame a country-specific brief request.
- Does not prove
- It does not prove market size, audience size, sales, revenue, market share, licensing value, ROI, or guaranteed demand.
Caveats and next steps
- Momentum is a country-window direction signal; it is not globally comparable raw demand.
- Source evidence chips are source-native readings and should not be summed as demand.
- Missing, stale, paused, or thin source coverage is an evidence caveat, not proof of low demand.
- Use country and regional context together before treating a candidate as commercially actionable.
B2B market-use path
Use Thailand signals to shortlist IP collaboration candidates
For brands, agencies, licensors, licensing and merchandising teams, and entertainment strategy teams evaluating whether an IP deserves market-specific collaboration research.
- Identify IPs with country-local signal strength before deeper research.
- Compare this market with regional peers and ranking context.
- Request a country/IP demand brief for internal proposal work.
Local Signal Totals are local, source-specific signals. They are not CVS, not market size, not audience size, not revenue, not sales, and not globally comparable demand.
Country context is the entry point; comparison uses visible CVS components.
The request page explains the brief options and opens a structured email template. No form flow is added in this slice.
Observed Source Categories
Highlighted chips have observed rows for this country. Muted chips are potential categories in the global source model and are not evidence that a provider is active for this country.
IP Rankings in Thailand
Anime (73)
Sorted by country momentum; source chips are evidence, not a summed score.
- 1MonsterGoogle Trends 73+5.8% / 7D · 2 obs
- 2BleachGoogle Trends 35+2.9% / 7D · 2 obs
- 3BLUE LOCKGoogle Trends 58+1.8% / 7D · 2 obs
- 4NarutoGoogle Trends 750.0% / 7D · 2 obs
- 5Tokyo Ghoul
Google Trends 560.0% / 7D · 2 obs - 6Attack on Titan
Google Trends 300.0% / 7D · 2 obs - 7JUJUTSU KAISEN
Google Trends 300.0% / 7D · 2 obs - 8DAN DA DAN
Google Trends 290.0% / 7D · 2 obs - 9Frieren: Beyond Journey’s End
Google Trends 280.0% / 7D · 2 obs - 10ONE PIECE
Google Trends 27Netflix #90.0% / 7D · 2 obs - 11Chainsaw Man
Google Trends 230.0% / 7D · 2 obs - 12Oshi No Ko
Google Trends 210.0% / 7D · 2 obs - 13Demon Slayer: Kimetsu no Yaiba
Google Trends 190.0% / 7D · 2 obs - 14HAIKYU!!
Google Trends 140.0% / 7D · 2 obs - 15SPY x FAMILY
Google Trends 43-2.3% / 7D · 2 obs - 16Overlord
Google Trends 38-2.6% / 7D · 2 obs - 17My Hero Academia
Google Trends 36-2.7% / 7D · 2 obs - 18Solo Leveling
Google Trends 61-3.2% / 7D · 2 obs - 19Gintama
Google Trends 50-3.8% / 7D · 2 obs - 20Gurren Lagann
Google Trends 49-9.3% / 7D · 2 obs
Gaming (22)
Sorted by country momentum; source chips are evidence, not a summed score.
- 1Elden RingGoogle Trends 68+3.0% / 7D · 2 obs
- 2League of Legends
Google Trends 590.0% / 7D · 2 obs - 3Honkai Star Rail
Google Trends 100History needed - 4Uma Musume Pretty Derby
Google Trends 100History needed - 5Genshin Impact
Google Trends 85History needed - 6Valorant
Google Trends 65History needed - 7Resident Evil
Google Trends 62History needed - 8RORobloxGoogle Trends 55History needed
- 9Final Fantasy
Google Trends 45History needed - 10Apex Legends
Google Trends 44History needed - 11Street Fighter
Google Trends 31History needed - 12Minecraft
Google Trends 23History needed - 13Monster Hunter
Google Trends 23History needed - 14Animal Crossing
Google Trends 16History needed - 15Super Mario
Google Trends 12History needed - 16Kirby
Google Trends 11History needed - 17Splatoon
Google Trends 8History needed - 18The Legend of Zelda
Google Trends 8History needed - 19Call of Duty
Google Trends 7History needed - 20Counter-Strike 2
Google Trends 6History needed
Characters (18)
Sorted by country momentum; source chips are evidence, not a summed score.
- 1STStitchGoogle Trends 46-2.1% / 7D · 2 obs
- 2MMMy MelodyGoogle Trends 29History needed
- 3HIHironoGoogle Trends 28History needed
- 4DIDimooGoogle Trends 20History needed
- 5Cinnamoroll
Google Trends 18History needed - 6Kuromi
Google Trends 16History needed - 7Rilakkuma
Google Trends 16History needed - 8SKSkullpandaGoogle Trends 16History needed
- 9Kumamon
Google Trends 15History needed - 10CRCrybabyGoogle Trends 14History needed
- 11MOMollyGoogle Trends 14History needed
- 12Labubu
Google Trends 12History needed - 13Miffy
Google Trends 11History needed - 14Doraemon
Google Trends 10History needed - 15Pompompurin
Google Trends 9History needed - 16Hello Kitty
Google Trends 7History needed - 17Pikachu
Google Trends 5History needed - 18Gudetama
Google Trends 3History needed
Netflix Top 10 Archive (Week of 2026-04-12; source status varies)
Regional Breakdown
Subnational data (prefectures, states, provinces) is coming soon for select countries.
About IP Trends in Thailand
IP Ranking tracks entertainment IP demand in Thailand using current eligible rows from Google Trends. The current eligible population includes 25 IPs; all-time observed rows include 120 IPs. Provider status and freshness vary; see Methodology.
Regional Analysis
Thailand is part of the Southeast Asia region (9 countries tracked).
View full Southeast Asia regional analysis →